Auburn University Dance Marathon
Address: 255 Heisman Drive Suite 3130 Auburn, AL 36849
Contact Person: Hope Sharp
Title: Auburn University Dance Marathon President
Contact Email: hrs0022@auburn.edu
Contact Phone: 334-322-0480
Purpose of Organization
To raise money for the Columbus Regional Medical Center in partnership with Children’s Miracle Network through year-long fundraising.
Objective/Area of focus for this campaign
The area of focus for our campaign is to continue bringing awareness to the purpose of AUDM even after fundraising is over. Our goal is to educate and inform as many students on Auburn’s campus as possible about AUDM’s purpose and upcoming fundraising season.
Social Media Component
For this campaign to be successful we have created a social media plan that will reach our clients audience across all platforms. We plan to use the features of social media to our advantage. In order to organize all our posts into one place for Instagram we will be using a hashtag “#” with a phrase that will become a brand awareness for our client’s audience. Having a hashtag is an easy way for people to click and view all things our client has posted in one place. Our team will be closely monitoring each of these posts, clicks, shares, likes, and comments. Using an analytical app such as, social blade, we can ensure our client is well informed about the progress the campaign is making and the reach it has on their audience. Analytical applications will play a huge role by sharing with us what the audience likes versus what they dislike. After carefully evaluating the feedback, we then can create strategies to bring the social media initiative to a continuously generate content